In the fast-paced modern life, wet wipes have become a must-have for daily cleaning due to their convenience. However, while pursuing user experience, their packaging design also faces environmental challenges. How to balance the two?
1. Innovative application of environmentally friendly materials
Traditional wet wipes packaging mostly uses plastic composite films, and its non-degradability has a significant impact on the environment. In recent years, bio-based plastics (such as PLA) and water-soluble packaging films have become alternatives. For example, the British brand Natracare launched a compostable packaging made of sugarcane fiber, which can be decomposed within 6 months in an industrial composting environment. In addition, packaging using a single material (such as pure PP or PE) is easier to recycle and reduce resource waste.
2. Combination of convenience and functionality
The core needs of users for wet wipes packaging are "easy to open and close" and "anti-drying". The following designs can optimize the experience:
Re-sealing technology: For example, the Korean brand Kleenex uses a double-layer sealing strip to ensure that moisture is maintained after multiple uses;
One-handed operation design: flip-top opening or elastic buckle is suitable for outdoor scenes;
Portable size: small packages (such as 5-10 pieces) are introduced to reduce waste and fit in pockets or carry-on bags.